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Renewed optimism in Saudi’s vast auto aftermarket

24 Mar 2019

Western region’s dedicated aftermarket trade fair attracts 2,513 visitors sourcing solutions from 80 exhibitors

Jeddah, Saudi Arabia: The 3rd edition of Automechanika Jeddah concluded on a successful note, with an enthusiastic response from Saudi trade buyers and international exhibitors alike.

The biennial exhibition took place from 26-27 February at the Jeddah Hilton Hotel, as 2,513 trade buyers networked with 80 exhibitors from 15 countries.

Licensed by Messe Frankfurt Middle East and organised by Saudi-based Al-Harithy Company for Exhibitions (ACE), Automechanika Jeddah’s global appeal was underlined by the presence of five country pavilions from Turkey, Korea, China, Taiwan and Hong Kong.

Some of the world’s leading manufacturers and suppliers of aftermarket spare parts, accessories, components, tyres, batteries, systems and electronics were on show, including US Global Petroleum and Armolan from the USA, Liqui Moly from German, and UAE-based National Paints.

The high quality of visitors was a common thread throughout the two-day event, with American brake pad manufacturer Giant Industrial Corporation among the throngs of happy exhibitors.

Eli Youssian, Giant Industrial Corporation’s Vice President, commented on the success of the show: “We enjoyed many inspiring conversations, and were impressed by the number of visitors and the great interest in our products, especially our premium ceramic disc brake pads.  We consider our participation to be a success and the number of visitors exceeded all expectations.”

Automechanika Jeddah 2019 concluded amid a positive backdrop where new research indicates Saudi’s automotive aftermarket is well on the road to a full recovery.

According to global research company Aranca, Saudi’s car parc stood at 7.7 million in 2018, with 350,000 new passenger cars and 115,000 new commercial vehicles sold for the year.  Around 10.5 million vehicles will ply Saudi roads by 2023, including 6.85 million passenger vehicles and 3.65 million commercial vehicles.

The upshot will be felt keenly by industry professionals in  Saudi’s spare parts and related auto services market, which is expected to be worth US$10.15 billion in 2023 says Aranca, compared to US$7.6 billion in 2018. 

Tires contributed the most to the KSA’s spare parts market revenue in 2018, with a 30 percent share (US$2.28 billion).  That’s followed by lubricants (US$1.44 billion), batteries (US$380 million), and other electronics, accessories, and components (US$3.49 billion).

Mahmut Gazi Bilikozen, Automechanika Jeddah’s Show Director, said: “Automechanika Jeddah 2019 has once again demonstrated its position as the most influential trade fair brand specifically catering to the needs of auto aftermarket in Saudi’s Western region.  This year’s edition has been a magnet with quality visitors and contacts in a great environment.”

Automechanika Jeddah was staged in tandem with the Automechanika Academy in partnership with Autolink and Institute of the Motor Industry, where C-Level Recruitment in the auto industry and developments in Electric and Hybrid Vehicles were among the key topics discussed by industry experts.

The exhibition was divided into six product groups of Parts & Components, Electronics & Systems, Repair & Maintenance, Tyres & Batteries, Car Wash, Care & Reconditioning, and Accessories & Customizing.

Automechanika Jeddah is one of 17 instalments of Automechanika worldwide, the most successful automotive aftermarket trade fair brand in the world. It will alternate between the Messe Frankfurt-licensed Automechanika Riyadh, which will next take place in 2020.

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