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Three million female drivers added to Saudi roads by 2020

Jan 17, 2019

New customer segment and vehicle parc a big boost for Kingdom’s aftermarket as 3rd edition of Automechanika Jeddah gets into gear

Jeddah, Saudi Arabia: Saudi Arabia’s automotive ecosystem is set for a rapid transformation in the coming years, with 20 percent of the female population, or three million drivers, expected to be added to the Kingdom’s roads by 2020, a whitepaper stated.

An October 2018 report said the lifting of the ban on women driving in Saudi, along with recovering oil prices and economic policies aimed at boosting consumer spending, will result in an eight percent per annum increase of passenger vehicles sales until 2022.

The whitepaper, published by global research company Aranca, added that in addition to new car sales, the positive impact of a new customer segment over the next 1-3 years will be felt in the Kingdom’s automotive aftermarket, which was valued at US$7.4 billion in 2017.

According to Aranca, car parc (vehicles in operation), in Saudi Arabia stood at 7.3 million in 2017, with 438,000 new passenger cars and 110,000 new commercial vehicles sold for the year.  Tires accounted for the greatest slice of revenue in the Saudi’s spare parts market, with a 30 percent share in 2017 (US$2.2 billion), followed by lubricants (US$1.4 billion), batteries (US$400 million), and other components (US$3.4 billion).

Aranca’s whitepaper was published exclusively ahead of Automechanika Jeddah 2019, the only dedicated trade show for the automotive aftermarket and service industry in the Kingdom’s western region.  The 3rd edition of the three-day event takes place from 26-28 February at the Jeddah Centre for Forums and Events, featuring more than 80 exhibitors from 15 countries awaiting fresh opportunities.

Many of these opportunities will likely arise in Saudi’s western regions of Madinah and Makkah, where more than one million women are expected to get behind the wheel by 2020. 

The whitepaper further stated that key industry players are already taking initiatives to capitalise on opportunities created by women being allowed to drive, including the creation of women-only car showrooms, auto-insurance claims centres and driving schools dedicated to women.

Meanwhile, rising vehicle parc is setting the stage for solid growth in the Kingdom’s aftermarket.  Aranca said 10 million vehicles will ply Saudi roads by 2022, including 6.5 million passenger vehicles and 3.5 million commercial vehicles.  As a result, demand for spare parts and related auto services will grow six percent annually, reaching a value of US$9.8 billion in 2022.

A market ripe with opportunity will be underlined by the 3rd edition of Automechanika Jeddah, which is co-organised by Dubai-based Messe Frankfurt Middle East and Saudi-headquartered ACE Exhibitions.

Mahmut Gazi Bilikozen, Automechanika Jeddah’s Show Director, said: “Consumption of auto spare parts and services in Saudi Arabia will grow at a healthy rate in the coming years, aided by the addition of a whole new segment of the population that is now allowed to drive. 

“Longer warranty periods, growing vehicle parc, and environmental factors that lead to high wear and tear on car parts also provide added impetus in the auto aftermarket, with Automechanika Jeddah 2019 presenting an unrivalled platform for global suppliers to tap into emerging opportunities.”

The international presence at Automechanika Jeddah 2019 will be underlined by five country pavilions from Turkey, Korea, China, Taiwan and Hong Kong.

The Turkish Pavilion comes with the support of the Uludag Automotive Industry Exporters’ Association (OIB), the sole export representative of Turkey’s automotive industry.  Ugur Aslantas, from OIB, said its Turkish exhibitors have over the last three years gained a solid understanding of the expectations and needs of Saudi’s aftermarket via their participation at Automechanika Jeddah.

“The Saudi market is very attractive for our pavilion members and they’ve increased their sales due to their participation at Automechanika Jeddah,” said Aslantas.  “The market is also growing more mature with an increasing demand for sophisticated know-how products.”

Elsewhere, UAE Company National Paints is a debut exhibitor this year, and will launch its Numix car refinishing paint system specifically designed to suit all brands of vehicles with an infinite variety of colors.

“The complete Numix system provides superior and protective quality, comprising undercoats, putties, primers, basecoats, topcoats, and protective clearcoats along with a variety of ancillaries,” said Samer Saleem Sayegh, Managing Director and Partner at National Paints.

“Customers can also easily replicate and obtain a specific car color through our Numix software.  We’ll launch the Numix auto refinished range for the first time in Saudi Arabia while the Numix additional product range will eventually be rolled out to the rest of the market.

“As a company with a substantial GCC presence, and which has invested especially in the KSA in protective paints, we see the potential for introducing our line of automotive paints,” he added.

Automechanika Jeddah is one of 17 instalments of Automechanika worldwide, the most successful automotive aftermarket trade fair brand in the world. It will alternate between the Messe Frankfurt-organised Automechanika Riyadh, which will next take place in 2020. 

Automechanika Jeddah 2019 is expected to attract more than 4,000 Saudi trade visitors, as they seek solutions across seven product groups of Parts & Components, Electronics & Systems, Accessories & Customizing, Repair & Maintenance, Dealer & Workshop Management, Car Wash, Care & Reconditioning, and Tyres & Batteries.

The show will also feature the Truck Competence initiative, where more than half of the exhibitors will showcase their products dedicated to the entire value chain in the truck sector, from truck parts and accessories, to workshop equipment, body repair and care.  Aranca’s Saudi automotive aftermarket whitepaper is available to download on the Automechanika Jeddah’s website at: www.automechanikajeddah.com.