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New Expert Zone to showcase global manufacturers’ most innovative products

12 May 2015

German heavyweights dominate specialised section at region’s dedicated trade show for hardware, tools, and machinery

Dubai, UAE: Leading international manufacturers that are shaping the future of the Middle East construction sector will gather in Dubai next month when a new Expert Zone makes its debut at the region’s dedicated trade show for hardware, tools, materials, and machinery.

The Expert Zone is a specialised section at Hardware+Tools Middle East 2015 – taking place from 2-4 June at the Dubai International Convention and Exhibition Centre – where the latest innovations in tools and hardware will be showcased to regional trade visitors, buyers, and key decision makers looking for an equipment upgrade.

“The Expert Zone has been created to promote meaningful interaction between world-leading manufacturers and regional buyers and trade professionals,” said Ahmed Pauwels, CEO Messe Frankfurt Middle East, the organiser of Hardware+Tools Middle East.

“The new section will also serve as a bellwether for all types of industries, from construction and oil & gas, to outdoor landscaping and DIY solutions, with many key innovations and materials being showcased for the first time in the region.”

Leading the way with a series of demonstrations at the Expert Zone are German industry heavyweights Bosch Power Tools, Knipex, and Rothenberger.

Knipex is debuting at the three-day event with its wide range of professional pliers and will be looking to create a big regional impact. On show will be a huge pliers range including end cutters, diagonal cutters, combination pliers, waterpump pliers, cable cutting, stripping and crimping pliers and much more. Knipex will also offer a broad selection of high-voltage insulated tools.

“There are 130 years’ of experience behind each pair of Knipex pliers as well as the know-how of many specialists,” said Ralf Putsch, owner of Knipex. “We are the world-leading manufacturer of pliers for professional use, and we set the pace for innovations in our product segments by constantly creating and materializing new ideas. Our focus is on offering high quality products with the greatest features, advantages, and benefits at a competitive price,” he added.

Bosch Power Tools, represented in the Middle East and Africa by Central Motors & Equipment, is making a return and will be lining up their latest range of power tools and measuring equipment at the Expert Zone this year.

“We have been exhibiting at Hardware+Tools Middle East for four years and the main theme of our exhibit is innovation,” said Sumit Chordia, Business Head of Power Tools at Central Motors & Equipment.  “A lot of the products we are showcasing now, people just don’t know about.  That’s the main reason to showcase these at the Expert Zone, where buyers can get an up close look at our new range. We are not just showing power tools, we are also showing other instruments such as measuring technology.”

Another German brand at the Expert Zone is Rhodius, whose wares are being presented by licensed representative and long-time Hardware+Tools Middle East exhibitor Arwani Trading.  Rhodius produces high-end grinding, cleaning, and cutting power tools. Arwani Trading will also launch Bulgarian brand Sparky.

Meanwhile, UK manufacturer Milwaukee is making its regional debut at the Expert Zone, where professionals will enthusiastically welcome the heavy duty specialist manufacturer's range of heavy duty power tools, hand tools, measuring equipment and accessories.

Now in its 16th edition, Hardware+Tools Middle East 2015 returns with country pavilions from China, Taiwan, and Thailand, and will feature more than 230 exhibitors and 350 brands.

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