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Central Motors & Equipment prepares to launch latest Bosch Power Tools range

17 May 2017

Leading regional trade event to feature wide spectrum of new product offerings by global brands

Dubai, UAE:  Professionals from the regional construction and technical industries seeking the latest power tools to boost their operations need look no further than the Hardware + Tools Middle East exhibition, as a series of new tools are launched in the market that save time and money.

Central Motors & Equipment (CM&E), the sole UAE distributor of Bosch Power Tools is set to launch its latest range of German manufactured equipment aimed at contracting and fit-out firms, construction companies, or workshops across the region.

A headline exhibitor and Gold Sponsor of Hardware + Tools Middle East 2017, CM&E will launch its latest line of Bosch cordless screw drivers, drills, and measuring tools when the annual event opens from 22-24 May 2017 at Dubai International Convention and Exhibition Centre.

Among the highlights is a Flexi Click 12V 5-in-1 cordless drill driver which is the only system available in the UAE with a full range of four different attachments. 

A new range of professional Bosch drills will also be introduced that, according to of CM&E’s General Manager Ismaeel Hassen, are up to 10 per cent faster in drilling and 35 percent more productive than competitors in the market.

“With eight per cent longer life owing to Power Ribs design housing and 790W motor, the drilling performance is exceptional,” said Ismaeel.  “Last but certainly not least, we’ll launch Bosch’s measurement tools which are top-of-the-line for both a ‘do-it-yourselfer’ (DIY), and a professional.

“We will also display the GLL 3-80 C, which will be available in the UAE later in September. This laser measurement tool has a connectivity function and works with Bluetooth. Operating with a remote control, the tool will allow the user to turn it in any direction making this job from a two-man duet to a one-man solo operation.

“A similar tool is available for DIYs to encourage first-timers an easy-to-use product with an attractive design to give up using traditional measuring methods and start using laser,” added Ismaeel.

A regular exhibitor at Hardware + Tools Middle East, CM&E is one of the UAE’s foremost providers of motors and equipment offering a diverse range of brands, products and services to its customers. Working in both wholesale and retail markets, the company comprises four divisions: Tyres; Automotive Parts; Car, Diesel and Service; Power Tools and Service.

“Bosch is the best brand in the market when it comes to sturdy, reliable convenient and quality,” said Ismaeel.  “This pertains to everything from Professional Tools to DIYs as well as general accessories for these product ranges.

“The Bosch Power Tools promise reflects that of CM&E as it focuses on the customers’ needs and preferences to guarantee the job is complete in the most efficient manner, with the least resources, highest safety, convenience, and of course, meaning all our customers receive the best value for money.

“We also provide aftersales services to ensure that our customers have peace of mind should they require maintenance for any of their purchases. Having branches across the UAE in Abu Dhabi, Al Ain, Sharjah and Dubai, we provide full service coverage.”

Hardware + Tools Middle East is the region’s only dedicated trade fair for building materials and construction machinery.  In its 18th edition, the three-day event will feature 166 exhibitors from eight countries representing over 250 brands, and covering all areas of the construction sector. 

The exhibition will also include the Expert Zone, a dedicated section featuring the most innovative products and solutions from leading manufacturers.  New for this year is the Tool It! Challenge, the Middle East’s first competition where the most skilled technicians will go head to head in a live competition and intensive test of will, as they grind, drill, and cut their way to glory among industry peers.

The Tool It! Challenge comprises two categories: Woodwork Routing and Screw Driving; and Metalworking.  More information is available at