Dubai, UAE: The 26th edition of Beautyworld Middle East – the region’s largest international trade fair for beauty, hair, fragrance and wellbeing – begins a three-day run at the Dubai World Trade Centre (DWTC) tomorrow (Monday, October 31) as the regional and international beauty industry comes together to discover new trends, technologies and business opportunities.
This year’s show, spread across 14 halls, will see the return of the ‘Next in Beauty’ conference, which will bring fresh thinking, new insights, and elevated business strategies to the fore. The programme will run across all show days and will stand as a platform for industry specialists to educate the masses on their journey, covering topics such as the future of skincare, the global reach of middle eastern perfumery, slow beauty, hair care global trends, and the use case of AI to better the industry and how to make your business more profitable and agile.
Amongst several professionals, British celebrity perfumer Jo Malone will be the headline keynote interviewee, discussing her inspirational story of artisan beginnings to global success, including a demonstration of her ‘Fragrance Tapas’ experience.
“With a quarter of a century of successful growth behind it, it’s appropriate that Beautyworld Middle East is at the vanguard of the industry’s new era, which will be hallmarked by bespoke, tailor-made approaches to beauty,” explained Flyn Roberts, Show Director, Beautyworld Middle East. “Eco-friendly and organic products have become vital in the beauty industry, and it is astonishing to see how quickly brands have adapted to the growing demand.”
One of the most popular features at the exhibition is Front Row by Nazih Group. The UAE-based cosmetic professionals have been catering to the beauty industry for 47 years displaying a wide range of brands and services. Front Row stage will bring a high energy line-up of dynamic demonstrations from international talent as well as special guest appearances that mix across three unforgettable days in a creative format that is both engaging and entertaining.
“Front Row and its avant-garde setup will honour the industry's vivacious energy. Bold, evocative, and bursting with colour, it will reflect the pulse and always changing trends of beauty, both globally and locally,” added Roberts.
Inspiring and ever evolving content like the Next in Beauty conference and Front Row by Nazih Group have helped the 2022 event en route to incredible growth. This year’s Beautyworld Middle East will feature products from 1430 exhibitors - a 60 per cent increase from its 2021 edition. The event has also expanded from 11 to 14 halls, and has seen an increase in country pavilions in the past year from 19 to 27 including the return of Singapore, China, Morocco and Tunisia after missing the 2021 edition as well as new participation from South Africa and Romania.
France is mounting a 903 sqm pavilion, organised by Choose France, which will house 106 exhibitors in 88 booths as the country looks to further build its GCC market leading share. France is currently the UAE’s No. 1 cosmetics products partner and the market leader in perfumery. The pavilion will also house 14 industry innovators who will provide a glimpse of the sector’s future.
“Beautyworld Middle East is where industry from both East and West meet and where a lot of different cultures bring about wide opportunities," said Frederic Brunel-Acquaviva, Director of ATELIER DU SAVON. “I am excited to launch our line of sustainability-driven products under a new premium brand called Aqui d'Aia at this year's show and am thrilled to network and introduce the MENA region to my line of organic, eco-friendly products made in the Provence, France."
Cosmed, the leading network of French cosmetic companies, will have a dedicated ‘Cosmetics & Skincare’ pavilion with eight member companies participating, including six new-to-market brands.
The show will feature seven major product sections covering cosmetics and skincare, personal care and hygiene, hair, nails and salon supplies, machinery, packaging, raw materials and contract manufacturing, fragrance compounds and finished fragrances as well as natural and organic. It will also host Quintessence – an exclusive platform where the world’s ‘creme de la crème’ of perfume brands showcase their creations in an exceptionally luxurious and contemporary environment - while 16 major international fragrance houses will create their own interpretation of a signature scent for the show in the Signature Scent feature, with visitors having an opportunity to sample and vote for what they felt most captures the essence of Beautyworld Middle East.
After launching at last years show, the ‘Beauty Tech’ section, provides a dedicated area focused on new business opportunities for players ready to embrace game-changing technology, while the industry is eagerly awaiting the results of the much-anticipated ‘Beautyworld Middle East Awards’ which celebrate sector excellence across 13 categories. The fiercely contested awards will be presented in a flamboyant masquerade gala dinner on 31 October 2022.
Meanwhile, co-located with Beautyworld Middle East, Lebanese celebrity hair designer Mounir – regarded as the ‘Godfather of Hair Design’ is, for the first time, running a pair of exclusive eight-hour master classes at DWTC on October 31 and November 1.
“Attendees will witness live transformations, live toner applications, a multitude of formulas, and application techniques, and methods to troubleshoot common and intricate challenges,” promises Mounir, who will also share knowledge on corporate expansion, franchising and increasing reputational reach.
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