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February 2022 confirmed for 3rd Beautyworld Saudi Arabia licensed to Al-Harithy Company for Exhibitions in Riyadh

14 Mar 2021

Saudi’s dedicated beauty, fragrances, and wellbeing trade fair to take place at Riyadh Front Exhibition and Convention Center

Riyadh, Saudi Arabia: Beautyworld Saudi Arabia, the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and wellbeing, will run from 20 - 22 February 2022 at the Riyadh Front Exhibition and Convention Center, the show’s organiser announced.

The third edition was originally scheduled to take place in June 2021, however, the move to early next year comes after extensive consultation with key trade partners and supporters of the event.

With 50 percent of exhibition space already booked, the three-day event’s new location in Riyadh will also boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub.

Beautyworld Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Beautyworld Middle East in Dubai, the region’s largest International trade fair for beauty products, hair care, fragrances, and wellbeing.

The 2nd edition in 2019 attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 195 exhibitors from 22 countries showcased their latest wares, 35 percent up on the previous year. 

Show Director Elaine O’Connell, said: “We’re looking forward to returning in 2022 and as is customary, Beautyworld Saudi Arabia will host a wide range of value-added features including the Beauty Academy comprising technical workshops and educational seminars. 

“Our popular Fragrance Station will also return with the latest scents created for the Saudi market.  We’re confident the show will scale new heights early next year and surpass the already high expectations that come with the Beautyworld brand.”

Added O’Connell: “Saudi is the largest and fastest growing beauty and personal care market in the Gulf region, and Beautyworld Saudi Arabia 2022 will present the ideal platform for international and local exhibitors to gain direct access to key players in this vibrant industry.”

Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).

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