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Iran emerges as fastest growing visiting country to Intersec

29 Jul 2015

More than 2,000 trade buyers from Islamic Republic pass through world’s leading security and safety exhibition in 2015

Tehran, Iran: Iran has emerged as the fastest growing visiting country to Intersec, with more than 2,000 trade buyers from the Islamic republic passing through the world’s largest trade fair for security, safety, and fire protection in Dubai in January 2015.

That’s 30 per cent more than in 2014 according to the three-day event’s organiser, Messe Frankfurt Middle East, and significantly more than the next fastest growing visiting country, Pakistan, which grew by 22 per cent year-on-year.

Iran is second only to Saudi Arabia (2,500 visitors) in terms of total visitor numbers outside of the UAE to Intersec 2015, which overall attracted 27,303 visitors from 118 countries earlier this year.

However, the strong double-digit growth of Iranian visitors looks set to continue when Intersec 2016 returns to the Dubai International Convention and Exhibition Centre from 17-19 January.

“Iran has always been a very important market for Intersec and its exhibitors,” said Andreas Rex, Senior Show Manager at Intersec. “The big jump in visitor numbers year-on-year shows how much the market is growing, and the recent agreement between Iran and the 5+1 countries should provide another big boost.”

Rex addressed a VIP gathering of existing and potential Intersec trade buyers and stakeholders in the Iranian Capital Tehran today (29 July), outlining the latest developments of the dedicated trade show.

In cooperation with Donyaye Hefazat, publisher of “World of Security Magazine” of Iran, for the first time an Iranian Pavilion will be organized at Intersec 2016. Managing Director Mr. Amir Teymournejad said: “We’re happy to be part of Intersec 2016 not only as media partner but also as the pavilion organiser. We expect to bring around 15 Iranian security and safety companies to the show”.

Now in its 18th edition, Intersec 2016 is already at 90 per cent capacity in terms of booked exhibition space, and will feature more than 1,300 exhibitors from 52 countries, including the world’s top ten security solutions providers.

The annual showpiece event focuses on the six core areas of Commercial Security; Information Security; Fire & Rescue; Safety & Health; Homeland Security & Policing; and for the first time, Smart Home & Building Automation.

Commercial Security forms the largest section, with more than 600 companies on-board, while Information Security has more than doubled in size.

Meanwhile, Smart Home & Building Automation will garner plenty of attention, with the Middle East currently commanding 10 per cent of the global smart home market, which is tipped to reach US$55.8 billion by 2020, according to KippReport.

Industry leaders such as ASSA ABLOY, Honeywell, Xtralis, CP Plus, Schneider Electric, and Fermax are already on-board for the new concept and will showcase their latest technologies, from home security auto controlling and integration, to energy management and multimedia.

New pavilions include a Drone and Unmanned Aerial Surveillance pavilion, and a Safety Design in Buildings Pavilion, which will have a special focus on the life safety design, building construction, fire protection, fire rated building materials, fire alarm and smoke ventilation systems.

Intersec 2016 will also return with a dedicated series of industry conferences, held in cooperation with the Dubai Police and Dubai Civil Defence. The one-day Intersec Cyber Security Conference takes place on 17 January 2016, while the two-day Intersec Critical Infrastructure Conference, and Intersec Critical Infrastructure Conference, both take place from 18-19 January 2016.  

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