Dubai, UAE: Messe Frankfurt Middle East (MFME), the regional subsidiary of Messe Frankfurt, one of the world’s largest trade fair, congress and event organisers, is to co-locate two of its leading exhibitions in Dubai to capitalise on visitor and exhibitor synergies.
Light Middle East | Intelligent Building Middle East, the region’s premier exhibition, conference and awards for lighting, design and technology; and Intersec, the world-leading emergency services, security and safety event, will now run side-by-side at the Dubai World Trade Centre from 17-19 January 2023.
“This is a strategic move to maximise visitor and exhibitor engagement with both events sharing important visitor groups and interests across system integration and installation, facilities and building management,” explained Christine Davidson, Group Exhibition Director of Messe Frankfurt Middle East.
“With the two events taking place at the same time visitors will be able to take in the entire systems integration range under one roof. We’re creating a powerful event alignment featuring more than 1,200 exhibitors from 60 countries.”
Messe Frankfurt Middle East says the dual trade platform will find greater traction amongst corporate real estate, facilities management, building owners and operators and IT departments who stand to benefit greatly from the use of building intelligence in order to meet space optimization, energy efficiency and connectivity challenges.
“This comes at a time when changing workplace demographics come with increasing occupant expectations of modern and flexible space design, improved comfort, productivity, and pervasive connectivity,” added Davidson.
“The show combination will play a huge role in developing interoperability and seamless integration of the various systems and services in a smart building which attracts more than 6,000 system integrators and installers who already visit Intersec, and will likely benefit from a wider solutions spectrum that the two shows combined will offer from 2023 onwards.
“The co-location also enables us to strengthen the smart home and building automation section with latest innovations in intelligent building monitoring systems (BMS), lighting controls, touch-less access control systems, facial recognition, heat sensor and drones that buildings of the future need to exhibit in order to showcase smart characteristics that are people-centric, have a flexible design, and provide seamless integration of building services.”
Light Middle East together with its new Intelligent Building extension will appeal to the 33% of visitor’s interested in Light Middle East’s smart home, electrical engineering and building automation profiles.
The alignment of Intersec and Light Middle East | Intelligent Building Middle East has been widely supported by key industry stakeholders.
Nour Assafiri, CEO of Venuetech, a regular Light Middle East exhibitor, believes the move to co-locate the two events will deepen the product and service offerings for visitors.
“Many of our clients already attend Intersec and our sales teams make the trip down there when the show is on,” he said. “There’s definitely a cross over for us, and it will allow us a better platform for us to interact and build relations with existing and prospective customers.”
Three core themes explored in 2023
Dishan Isaac, Senior Show Manager for Light Middle East | Intelligent Building Middle East, said the three-day event will focus on three core themes in 2023: Innovative Design, Sustainable Future & Seamless Integration. “Our exhibition, conferences, webinars, podcasts and features will revolve around these core themes,” said Isaac.
“In its 16th edition, Light Middle East | Intelligent Building Middle East will solidify its position as the region’s number one networking and sourcing platform for the lighting and building services industry.”
Successful return to business in 2021
Both Intersec and Light Middle East successfully returned to the Dubai World Trade Centre in 2021/22 and with the collaboration to co-locate in Jan 2023 will provide the perfect platform to drive the region’s Smart City Vision in developing a smart, safe, secure, connected and sustainable environment and a meeting place for over 25,000 trade visitors across 108 countries.