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Welcome to the Centre of Excellence

At Messe Frankfurt Middle East, we believe every message matters. The Centre of Excellence is your dedicated hub for communications, ensuring consistency, clarity, and confidence across everything we share with the world.

Here, you will find the resources, tools, and guidance you need to craft strong stories, engage with our stakeholders, and represent our brand with professionalism and cultural sensitivity. Whether preparing for media interviews, refining your messaging, or accessing ready-to-use content, the Centre of Excellence is designed to support you in delivering communications that uphold our values and strengthen our reputation.

Together, let’s elevate our voice.

PR Brief Template — Use this when drafting briefs for any PR campaigns. It ensures we capture clear objectives, messaging, deliverables, and timelines for smooth execution and alignment with our brand.

How to use:

  • Download the latest version here.
  • Tailor each template to your project as needed — but keep all sections intact.
  • If you have suggestions for improving these templates, please share them with the PR team so we can keep our Centre of Excellence up to date.