The BUZZ Summer Edition 2021

Marhaba and Greetings, welcome to the summer 2021 edition of The BUZZ

Simon Mellor

The hot season is now well and truly upon us, and while there’s a small break in the annual Dubai events calendar, we can now really focus our attention toward what will surely be a very exciting period for us as a company.

That’s because on the 28th September 2021, Messe Frankfurt Middle East will return to the Dubai World Trade Centre with two physical, live, in-person exhibitions for the first time since January 2020 (615 days to be exact)!

That’s a long time between innings, and we all know how challenging the last year and a half has been.  Indeed, we’re still very much in the midst of a global pandemic, external geo-political factors continue to impact businesses, and various hurdles will remain.

However, the good news is, we are back! The Dubai World Trade Centre has successfully hosted several major trade shows over the last few months with tens of thousands of international visitors, without issue.

These events took place with all the appropriate health and safety measures in place; the buzz on the exhibition floors was pervasive, and happy customers were abundant.  People were generally happy to be able to network, re-connect, and feel that excitement that comes with visiting a trade show.  And they all felt safe!

Which is why we’re also excited for the upcoming 2021-2022 event season, which kicks off with the return of Light Middle East and Hardware + Tools Middle East from 28 - 30 September.

Nathan Lloyd

This is a major milestone for us, and while these shows, and the many that will follow soon after, will look different from pre-pandemic times, this is a landmark occasion where we can lay the marker in the ground, put the past behind us, build, and move forward with the expansion of our event portfolio in the coming years. 

Aside from the return of our regular exhibitions, we also can look forward to the debut of two shows in 2021: Hypermotion Dubai in November, and Gifts & Lifestyle Middle East in December, which are both tracking very nicely. 

The former, along with the co-located with the Materials Handling Middle East, will be our first exhibition to take place at the new purpose-built Dubai Exhibition Centre, which is of course the same venue as a certain world expo that also begins in October.

We take this opportunity to thank each and every one of you for your persistence, perseverance, and positivity so far this year.  And to reiterate, we can now look to a brighter future; the momentum will build with every event we successfully host from now on.

We hope you enjoy this edition of The BUZZ, and feel free to share your thoughts and experiences for future editions.

The Executive team

Welcome aboard!


2021 has been a heck of a loop de loop, and we have a slew of new faces to welcome onto the ride. We know you haven't been keeping up (consider us impressed if you have), so put some names to faces and faces to masks by clicking below.   



Life Milestones

There's always something to celebrate if you put your mind to it. Could be a while before you hold a proper rager, but that's no reason to ignore the milestones our colleagues have achieved this year.


Messe Dinos

Our exclusive Dinos club 🦕🦖 consists of everyone who has been part of our company for 5 years and counting.  




For this edition of the Buzz we had an interesting interview with our beloved MFME superstar Farhat Kazi 🌟 We basically asked her a bunch of random questions and she suprised us with her amazing answers 😎 

Team in Focus

Team in Focus

This edition we bring the Finance department into focus. Maths is cool, alright?! We're not sure if they actually do maths, but if you want to find out, click below.